Knowing Your Audience SXSW 2008

Here are some quick notes about the first panel I am attending at SXSW 2008 (Knowing Your Audience):

  1. The internet has created huge amounts of white noise for marketing bands
  2. It is hard to find good artists due to traffic
  3. You should find someone that can help you package your presentation in order to maximize your exposure
  4. You should know your message that you want folks to carry for you - you crystalize your message before contracting someone to carry the message for you.
  5. Artists are able to go direct to audience for funding
  6. Suggest finding folks on the internet that are creating their own channels, once you have a channel of over 200,000 people you are advertising to a group of people the size of an average radio station.
  7. Target existing groups that already have an online audience that are fanatics for your genre
  8. There have been no links promoted in the panel so far :(
  9. Some good math: 1000 fans X $10 is $100,000. And 1000 fans isn’t that many.
  10. It is easier to make money as a music artist now… in the old days labels took the procedes so you made money touring. Now artists are closer to the source of the money.
  11. Organize your listeners to “bum rush the charts” so that you can get a top exposure in places like iTunes

1 comment March 8, 2008

Art History for Geeks and History for Flickr-ites

All Your Base Are Belong to Us

Drawn had a cool post that linked to “PaulTheWineGuy’s” flickr set for Understanding Art for Geeks. I had a good laugh at some of them, and remembered the days of “dark room art history slide shows”. So, after remembering the historical influence that gave art meaning….the question that it all got me to was, “What is the social problem that our generation is confronting through the creation of Art?”. I am blank here. Is our art only a reflection of the “antical” nature of our generation… and nothing more? Is it that the social problems are broad and have no dominant theme? What do you think?

Also on Drawn…. since history was mentioned…. please enjoy some of the photos on Flickr from the Library of Congress. The project is called The Commons… and the purpose is:

The key goals of this pilot project are to firstly give you a taste of the hidden treasures in the huge Library of Congress collection, and secondly to show how your input of a tag or two can make the collection even richer.

There are some really great photos like this one: Gravelly Range, Madison County, Montana (LOC) http://www.flickr.com/photos/library_of_congress/2179038972/in/set-72157603671370361

Tightening a Nut

Also, doesn’t this guy kind of look like John Belushi?

1 comment January 24, 2008

Smart Design Software

I was amazed by this software demonstration. Imagine the possibilities for animation and developing scenarios for objects. Even as a tool to, run experiments for animation, it is pretty outstanding. Also, the ability to draw on the board and have the computer interpret your information is pretty amazing too. I don’t know that I would use it for my current line of work… but I am not sure I really grasp the potential yet.

2 comments January 21, 2008

Will Chuck Norris Blend?

Add comment January 10, 2008

Minipop - “Like I Do”

I love Andrew Huang’s animation:

Add comment November 30, 2007

Have You Had a Good Sales Week?

I had a pretty good week last week. I wanted to sales dance around the office too… There is nothing quite like the “highs” and “lows” of sales. I think sales dancing is pretty common for most good sales guys. So……

You should watch the Kia sales commercial is pretty funny. I don’t know if it is as good as Flash beer… .and isn’t totally original. I still like the execution and did LOL when the guy “air humps”. It is worth a play.

Add comment November 21, 2007

The Front Fell Off

1 comment November 21, 2007

Holy Crap

Thanks Jerri.

Add comment November 16, 2007

Happy Halloween with Mad Skills from Pumpkin Gutter

Wow, Charles sent me this awesome site of a guy with mad skills that carves pumpkins. Unless you go to the PumpkinGutter web site you won’t understand what I mean… but just for grins here is a video of a pumpkin he calls “Liberty“.

1 comment October 31, 2007

Never Give Up

This video of The Miracle in Mississippi shows an amazing amount of effort and execution as the “Trinity players used a total of 15 laterals to take the ball 61 yards for the game-winning TD”.

Don’t give up. Never give up. I can’t believe that the players didn’t drop the ball. Or that  each player that touched the ball had the intelligence to make a quick and correct decision. It is truly a miracle and an example of tenacity.

3 comments October 30, 2007

Get in the mood for Halloween

Rankin Bass owns the holidays… here is a little trailer for “Mad Monster Party” to get you in the mood. (via Drawn)

Add comment October 26, 2007

Ford Pinto Cheap Parts that Replace in Seconds

Jalopnik posts some great vintage car commercials. Today they had a Ford Pinto commercial that contained some pretty funny concepts. Like the ability of a car to have cheap, quick, replaceable parts. Of course it is back from the day when you could replace your own parts.

In the book, Blue Ocean Strategy, a Hungarian bus maker NABI turned the $1-billion-a-year U.S. municipal-bus industry on its head by building lighter-weight, cheaper-to-maintain fiberglass vehicles… that had lower long-term repair and fuel costs. NABI realized that more money was spent on the operation of the vehicles than on the vehicles themselves.

Wouldn’t it be nice if someone built a vehicle back to the roots of famous cars like the VW bug, or Model T? A people’s car that was functional, not embarrassing, and easy and cheap to maintain?

Or, is our own self expression too big of a hurdle for a people’s car?

Just for fun: here is a link to some nice tables that show costs of new car ownership by category. Check it out and see where you fit in: http://www.pacebus.com/sub/vanpool/cost_of_driving.asp

Add comment October 25, 2007

24 hours of LeMons: You know you want to do this.

Add comment October 24, 2007

BCI - Brain Computer Interface

In the example above a user controls a second life avatar using only the power of his mind. Pretty freaking neat. I can’t wait to drive with my mind. Or fly with my mind. Or cook dinner with my mind. Or work?

To see another application of BCI check out these guys playing “Pong”

What happens if you have ADD?

Add comment October 24, 2007

A Pipe is Not a Pipe

I really liked the image posted on AmberMac’s website showing the before and after shot of her image photoshopped.

AmberMac Photoshopped

As a father of THREE beautiful girls, I like the transparency of Amber’s digital improvements.

My genetics will probably mark my kids with mediocre skin, excessive hairiness, and other quirky traits. It is nice to have an illustration that photos in magazines, internet, flickr, and billboards are retouched. People have flaws. Physical and Mental.

I personally love the sincerity of a good flawed person…. comfortable in their own skin. I personally am proud of my “Dave Letterman” teeth and teenage skin disorder. It builds a toughness - I have always had to deal with being visibly authentic. I hope my girls can live with the same comfort in their own skin.

Add comment October 24, 2007

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