LongStation

Had a little breakfast and decided to go to the “big room” in hopes of a great speaker. Here are the results, Alcantara (LeaLea Design) presented the following content:

1. Self branding is not like branding a company. Branding a company is not a person, so you can be emotionally uninvolved.
2. Self branding has little to no restrictions… and is subjective and personal.
3. “I Understand” is the two words you want your target to say
4. Brands are built on what people are saying about you… not what you are saying about yourself.
5. Advice - Become an amnesiac (have a feeling about who you are… but look around you for the people to tell you who you are already)
6. Create a brand promise - A summary of what you are going to deliver.
7. The top five aspects of a successful brand:
   1. Relevance
   2. Creative Banding
   3. Message Communciation
   4. Know your Audience
   5. Consistency
8. Nice guy vs the Guys guy - talent is not enough, perception is everything.
9. Relevance: Nice Guy is Blissfully Unaware, while the Guy’s Guy is constantly evolving.
10. Creativity: Nice Guy Doesn’t Match his Personality, while the Guy’s Guy Strives to Match. (Folks attach value to look) Designe helps build trust.
11. Messaging: Nice Guy is Saying What People Want Him to Say, while the Guy’s Guy Says What he Wants to Say. Use the word “you”
12. Understanding Your Target: Nice Guy Targets Everyone, The Guy’s Guy has a Niche.
13. Consistency: (is it WYSISYG?) Nice Guy is all over the place, while the Guy’s Guy is consistent.